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Interbrand’s 15th annual Top 100 Best Global Brands table is out

Since 2000, Interbrand, the world’s largest brand consultancy, has made the commercial success of brands a core part of what they do. There are incredible complexities that go into valuing a brand that I will not go into here but with the release of their 15th annual Top 100 Best Global Brands report we get …

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Charming clients and winning contracts

Freelancing has become more competitive than ever. With a growing number of freelancers vying for the same contracts from the same companies or agencies, it is imperative to embrace the competition to stay ahead of the game, allowing you to continue winning those all-important clients time and time again. Many agencies and companies are currently …

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5 ways to add value to your freelance business

5 factors that really add value to your freelance business We love a good ol’ list here at Strat-Talking.com, this one came to me as I was thinking about a rate review for my own freelance strategy consulting business and was trying to work out how, if needed, I would have to explain the pending …

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The loss of the Big Idea

This blog laments the loss of the Big Idea and is written by Peter Wallach who wrote copy at Saatchi and Saatchi for over 20 years. The Big Idea is very nearly extinct. And almost impossible to see in the wild today, when Image – in our image obsessed society – is the new king. …

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Our take on the new GBK brand

As many of you will have noticed, legendary design consultancy Figtree Prophet have just redesigned the GBK brand. I am lucky enough to live near one of the newly redesigned GBK restaurants in West London. Having been given the heads up by fellow strategist, Margot Loudon, whom I used to work with, I decided to …

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