Category: Brand building
Charming clients and winning contracts
Freelancing has become more competitive than ever. With a growing number of freelancers vying for the same contracts from the same companies or agencies, it is imperative to embrace the competition to stay ahead of the game, allowing you to continue winning those all-important clients time and time again. Many agencies and companies are currently …
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The loss of the Big Idea
This blog laments the loss of the Big Idea and is written by Peter Wallach who wrote copy at Saatchi and Saatchi for over 20 years. The Big Idea is very nearly extinct. And almost impossible to see in the wild today, when Image – in our image obsessed society – is the new king. …
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Our take on the new GBK brand
As many of you will have noticed, legendary design consultancy Figtree Prophet have just redesigned the GBK brand. I am lucky enough to live near one of the newly redesigned GBK restaurants in West London. Having been given the heads up by fellow strategist, Margot Loudon, whom I used to work with, I decided to …
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