Category: Brand strategy & thought pieces

Category: Brand strategy & thought pieces

Interbrand’s 15th annual Top 100 Best Global Brands table is out

Since 2000, Interbrand, the world’s largest brand consultancy, has made the commercial success of brands a core part of what they do. There are incredible complexities that go into valuing a brand that I will not go into here but with the release of their 15th annual Top 100 Best Global Brands report we get …

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The loss of the Big Idea

This blog laments the loss of the Big Idea and is written by Peter Wallach who wrote copy at Saatchi and Saatchi for over 20 years. The Big Idea is very nearly extinct. And almost impossible to see in the wild today, when Image – in our image obsessed society – is the new king. …

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Our take on the new GBK brand

As many of you will have noticed, legendary design consultancy Figtree Prophet have just redesigned the GBK brand. I am lucky enough to live near one of the newly redesigned GBK restaurants in West London. Having been given the heads up by fellow strategist, Margot Loudon, whom I used to work with, I decided to …

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