Category: Brands

The loss of the Big Idea

Posted on in best marketing strategies, Brand building, brand management, Brand Strategy, Brand strategy & thought pieces, Brands, Freelance, Guest post, Insight, Inspiration, Learnings, Strategy process, Thought Pieces.

http://www.sephiroth.it/?cheap-coursework-writing-service-uk Cheap Coursework Writing Service Uk This blog laments the loss of the Big Idea and is written by Peter Wallach who wrote copy at Saatchi and Saatchi for over 20 years. The Big Idea is very nearly extinct. And almost impossible to see in the wild today, when Image – in our image obsessed society – is the new king. …

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