Category: Consumer behaviour

Our take on the new GBK brand

Posted on in best marketing strategies, Brand building, brand management, Brand Strategy, Brand strategy & thought pieces, Consumer behaviour, Insight, Inspiration, Learnings, strategy consultancy.

As many of you will have noticed, legendary design consultancy Figtree Prophet have just redesigned the GBK brand. I am lucky enough to live near one of the newly redesigned GBK restaurants in West London. Having been given the heads up by fellow strategist, Margot Loudon, whom I used to work with, I decided to …

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