Category: Freelance

Charming clients and winning contracts

Posted on in best marketing strategies, Brand building, brand management, Brand Strategy, Building your freelance business, Business tips, Creative brief, Entrepreneurial spirit, Freelance, how to be an entrepreneur, Jobs and recruitment, Marketing education and training, Marketing idea, Negotiation strategies, new career advice, Shopper Marketing, strategy consultancy, strategy consultant, strategy quotes, Strategy Tools, Successful entrepreneur, WINNING, Work life balance.

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Freelancing has become more competitive than ever. With a growing number of freelancers vying for the same contracts from the same companies or agencies, it is imperative to embrace the competition to stay ahead of the game, allowing you to continue winning those all-important clients time and time again. Many agencies and companies are currently …

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The loss of the Big Idea

Posted on in best marketing strategies, Brand building, brand management, Brand Strategy, Brand strategy & thought pieces, Brands, Freelance, Guest post, Insight, Inspiration, Learnings, Strategy process, Thought Pieces.

This blog laments the loss of the Big Idea and is written by Peter Wallach who wrote copy at Saatchi and Saatchi for over 20 years. The Big Idea is very nearly extinct. And almost impossible to see in the wild today, when Image – in our image obsessed society – is the new king. …

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