Category: Inspiration

The loss of the Big Idea

Cheap Original Papers Posted on in best marketing strategies, Brand building, brand management, Brand Strategy, Brand strategy & thought pieces, Brands, Freelance, Guest post, Insight, Inspiration, Learnings, Strategy process, Thought Pieces.

This blog laments the loss of the Big Idea and is written by Peter Wallach who wrote copy at Saatchi and Saatchi for over 20 years. The Big Idea is very nearly extinct. And almost impossible to see in the wild today, when Image – in our image obsessed society – is the new king. …

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Our take on the new GBK brand

Posted on in best marketing strategies, Brand building, brand management, Brand Strategy, Brand strategy & thought pieces, Consumer behaviour, Insight, Inspiration, Learnings, strategy consultancy.

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As many of you will have noticed, legendary design consultancy Figtree Prophet have just redesigned the GBK brand. I am lucky enough to live near one of the newly redesigned GBK restaurants in West London. Having been given the heads up by fellow strategist, Margot Loudon, whom I used to work with, I decided to …

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