Category: Strategy process

Category: Strategy process

The loss of the Big Idea

This blog laments the loss of the Big Idea and is written by Peter Wallach who wrote copy at Saatchi and Saatchi for over 20 years. The Big Idea is very nearly extinct. And almost impossible to see in the wild today, when Image – in our image obsessed society – is the new king. …

The post The loss of the Big Idea appeared first on Strat-Talking.com.