GD | Inspires – Insighting Great Design

Insighting Great Design

GD | Inspires - Insighting great design for brands all over the world across numerous markets including Sports, Leisure, Retail, Automotive and Luxury Alcohol. My focus is on creating client value through building commercially and emotively successful brands, I also write an award-winning strategy and brand blog and a prominent whisky blog.


GD | Inspired:

Just a few higlights

Having worked on client projects in 12 countries across over 60 brands in sectors including retail, sport, luxury, leisure, automotive and FMCG such as alcohol, food and consumer electronics, we know what we're doing...

An intro to me

Introducing Greg

A freelance brand strategist, writer and whisky ambassador.

An intro to me

Introducing Greg

The ideas one

Greg Dillon
founder, strategy consultant, award winning blogger

My speciality is, in essence, looking for what makes a brand human (emotional connection) and building that into something that makes profit (rational being).

A globally experienced strategist experience working with household and niche brands across the UK, Europe, Asia and the US. My focus is on consumer understanding, experience and engagement on and offline within the consumer packaged goods, finance, retail and leisure sectors with clients including Arsenal Football Club, Ann Summers, Bacardi, Beam, Grant’s Blended Scotch Whisky, Grey Goose, Harry Ramsden’s, Honeywell, Kininvie Whisky,Nokia, Nordea, Teacher’s Whisky and The Rank Group (see the GD | Inspired section for a few more).

As well as being a freelance strategist, I am also a prolific blogger, speaker and whisky ambassador with being the home of my whisky writing, product reviews and sector thoughtpieces. I’m always available to write for brands, help with social media strategies or to review products / experiences.

I am one of those very fortunate people who loves what I do and has an unrivalled passion for winning pitches and delivering great results for my clients – be they client side or agency partners.


GD | Philosophy

How GD | Inspires

In essence, we create commercially successful brands through thoughtful, strategically-led design solutions built from the end customer up.

GD | Philosophy

How GD | Inspires

Design is a business tool.

Strategic design sells product & builds brand.


The GD | Inspires Brand Belief System…

We believe in great storytelling, expressing brands through the power of both the visual and the narrative.

We believe it is important to keep in mind – with all client projects – that brands need nurturing in order to live and grow to their full potential.

We believe that to be continually successful, brands must develop a clear strategy that feeds into innovative design.


The GD | Inspires process…
To know. To imagine. To realise.

To know.

  • Brand audit
  • Second opinion
  • Customer research
  • Positioning
  • Values
  • Stakeholder interviews
  • Competitor brandscape
  • Opportunity analysis

To imagine.

  • Naming
  • Visual identity
  • Verbal identity
  • Brand narratives
  • Brand guidelines
  • Tone of voice
  • Social media guidelines

Our final stage in the process is To Realise. where we take the great strategic and design work we have built and activate it internally and externally through…

To Realise.

  • Customer engagement
  • Culture & change
  • Marketing strategy
  • Logo design
  • Adcepts
  • Social media campaigns
  • Comms strategy
  • Staff training


The GD | Inspires commitment to your brand

Here at GD | Inspires – we take the time to understand you, to understand those around you & to understand your customers’ inner thought process to build interesting and commercially viable brand strategies for you, then work with you to implement any changes through design, training and stakeholder engagement.

This is achieved by asking insight-unearthing questions and using my proprietary strategic tools and frameworks to get to the true essence of your brand, to understand where the opportunities lie and to bring clarity and meaning to your brand whilst you focus on making, creating and selling the products and services that you are already (or about to be) famous for.


Greg Dillon has an astute sense of marketing and brand strategy, and a knack for finding insightful solutions to challenges facing brands through his ability to relate to consumers and the brands that they interact with.
AH, head of marketing for a high street retailer in the UK
Greg has worked with me and Heavenly on a number of projects. He is calm, considered and intelligent, and inspires confidence in clients. He is adaptable and creative, and has brought new ideas and ways of doing things to the table – helping to keep our approach fresh and relevant.
MF, Strategy Director at Heavenly Group

Award-winning blogs

The Strat-Talking blog

Read the latest and greatest from GD | Inspires over at and, PR, Marketing, Media & Comms Blog of the Year 2014.

Award-winning blogs

The Strat-Talking blog

The GD | Inspires blog, Marketing, PR, Media & Comms Blog of the Year 2014, complete with thoughtpieces, commentary on the world of branding and empowerment for consultants living and working in the creative services industry is located over at …

201404 - - Your freelance career coach - To Know. To Act.In addition to Strat-Talking, Greg also writes, a whisky blog aimed at demystifying the world of whisky and making it more understandable for both connoisseurs and newbies.

2014-10-15 02.51.09 pm

Contact / Hire GD | Inspires

Come. Drop me a line. Follow me.

Get in touch, I'd love to hear from you...

Contact / Hire GD | Inspires

Come. Drop me a line. Follow me.


Get in touch. I’d love to hear from you.

Drop me a line with any comments, queries or even if you have a project or two you want to discuss with me…

I’m always keen to partner with clients new and old to work together to build commercially successful brands that are built to connect with trade and consumers on an emotional level.

The kinds of content and consulting projects I typically work on with brands big and small:

    • Global repositioning / positioning alignment
    • Naming
    • Shopper marketing
    • Packaging strategy
    • Communications strategy
    • Portfolio / brand architecture
    • Insight identification
    • Internal training and engagement
    • Social media strategy
    • Content creation
    • Speaking opportunities
    • Interviews
    • Press Trips
    • Product Reviews


GD | Writes

A snapshot of our brand thinking

A snapshot of our brand thinking, selected posts from our main blog,

toefl ibt writing sample essays

Topics For A Research Paper

expert essay producing solutions
limitless variety of changes in the course of 14 days and nights and longer;
it is the appropriate choice to check out our site! We would like to be of support to suit your needs. Our company offers to get essays at most nice price ranges. We only use legal settlement solutions to give you security with the purchases. Be sure that your personal information or credit card records will not be collected, saved or used in the future, if you want to buy an essay. We offer completely security, so that you shouldnt worry about any info disclosing from your side.
Everybody knows the concept of unfaithful is, and just saying that the task is far more difficult for the majority of or which they may not get sufficient assistance from educators, or have plenty of time to dedicate for the operate is not going to affect the concept of unfaithful, or allow it to be appropriate in any respect. Speaking from both ends of the argument, there are those that feel as if these services are creating lazy students and helping to grow an unprepared workforce.
Good prices.this site offers likely the cheapest prices in the marketplace to be sure our services will match each and every students spending budget. Just keep in mind the life crack – the quicker you place an order around, the more affordable your paper will probably be. So if you hesitate in your writing skills and know for sure you wont manage to accomplish the paper in a timely manner, meeting your instructors requirements, dont waste your time.
We are here for you 24/7! cheap research papers for sale.
No matter what struggle is, purchase term paperwork in this article and get the very best strategy to your troubles with school producing. Remember that if you get investigation reports or other kind of projects at our company, you purchase an outstanding undertaking, published from the beginning with properly-explored resources in accordance with all your guidelines.
Initial positioning a purchase along with us, each client gives a listing of demands and guidelines our authors ought to stick with. Therefore, you can be assured all documents are created from the beginning in order to meet your expectations and basic school specifications. You have an opportunity to check the paper for plagiarism right on our site and ask your writers for corrections if necessary.
Free intro page
the words wherein a situation study essay is published differs from other types of essays. There should be no feel of individual feelings inside it. For the very same purpose, the language employed should be fairly neutral in tone. It will always be safer to compose in third individual. Pupils can also add far more technical phrases and clarify all of them with good examples. Creating really should not be too hard to the visitors to comprehend the ideas. The paper will be readable only if it is written in a straightforward and simple manner with no ambiguity or other grammatical errors. However, it does not mean that one should write without any stylistic aspects in it. Overemphasis given to language should never undermine the main issue discussed. That is the only thing.

  • History Term Paper
  • Help With Dissertation
  • Paraphrasing Sources
  • Buy Online Paraphrase
  • Thesis Help
  • Research Paper

  • Help With Term Papers

    Trustworthy support 24/7. be a part of us within a reside conversation or inform us your e-mail. According to your order we will provide all necessary information. You may also contact us at any time 24/7 or purchase essays on-line on our website.
    Every assignment is researched using shown reference point options
    following composing the essays, the scholars have to ensure that all of the demands happen to be achieved. Management essay writing will not be appealing if it does not fulfill the needs. It will offer an conclusion, introduction and body. Also, there should be nicely outlined thesis assertion and subject matter phrases. The author can make certain the places, amount of terms and estimates. The most important thing is to check the paper for grammar and spelling mistakes, however. No evaluators would forgive these problems in an school pieces of paper. The students can pick out the mistakes, by reading the paper attentively. In order to eliminate all errors completely, it is essential to get the paper proofread by others. By carefully following these steps, it is possible for any student to come up with a good quality management essay which stands out from others.
    The very last article on essay writing you need to study
    university could be challenging particularly if you want to require a school you just have no desire for. Luckily, you can get essays on the internet from eduzaurus for any and all sessions that you might be getting. Yes, this might sound too good to be true, but we promise that its not. It is by no means been simpler to buy custom made essays on-line.
    If you are watching your money, and we know you are, is a perfect choice for you. While other businesses want to make greatest earnings, we put your passions very first. Lets be straight: You can hardly get that number of advantages as you can obtain here, though you can buy essays cheap online at any writing website. And this is what our company is discussing:
    timely shipping and delivery;
    private information basic safety
    look at it, take into account all crucial facets of your education procedure and you may conclude to buy sociology essay online from among the finest service! We value our credibility and reputation. This is why we produce an exceptional site to every customer on a regular basis! This is why a lot of students worldwide want to purchase entrance essay on the internet from us. Getting been in this particular business for a long time, we have now efficiently aided individuals from the united states,canada and australia, uk and a lot of other places. And each and every time we deliver a breathtaking expertise. Try it oneself, turn out to be our client and you will definitely not have to bother about your educational obstacles once again. Never be fooled by many people other tiny organizations as well as their bogus guarantees of affordability and quality – utilize a services using a good track record and reputation. We offer crystal-obvious professional services on consistent bases and aim at long-term cohesiveness with our clientele. We wish pupils to become comfortable with ordering any academic project from us. Should any individual should buy essay on the web, buy a complex dissertation – we will make certain they get specifically what they need and then for a cost-effective price. Whenever you place your get with us – you make a wise expense. It would pay back with high levels. It has never ever been easier to purchase business economics essay guide on the web – just place your order and experience a headache-totally free lifestyle!
    Ordering approach:



    Not to brag, but things are going well...





    Greg shortlisted for the prestigious IWSC Communicator of the Year 2015 award

    communicator of the year

    January shortlisted for Blog of the Year 2015 in two categories – Food & Drink and Lifestyle

    Strat-Talking shortlisted for PR, Marketing and Comms Blog of the Year 2015




    Finalist in IPSE (Association of Independent Professionals and the Self Employed)’s search for ‘exceptional minds’ from within the swelling 4.6 million self employed people in the UK. Got to the final 15 from thousands.


    Runner up in the UK Social Media Awards for best business blog.


    WINNER! Strat-Talking named PR, Marketing and Comms Blog of the Year 2014 in the UK Blog Awards.

    UK-Blog-Awards-Winner-LogoIMG_0724 IMG_14122014-SCA-shortlist-button-small