GD | Inspires has worked with some incredible brands, with incredible people, to deliver some incredible projects. Naturally many are commercially sensitive and/or not released publicly as yet so cannot be shown here, but here are a couple of marquee ones you may be interested in…
My speciality is, in essence, looking for what makes a brand human (emotional connection) and building that into something that makes profit (rational being).
A globally experienced strategist experience working with household and niche brands across the UK, Europe, Asia and the US. My focus is on consumer understanding, experience and engagement on and offline within the consumer packaged goods, finance, retail and leisure sectors with clients including Arsenal Football Club, Ann Summers, Bacardi, Beam, Harry Ramsden’s, Honeywell, Nokia, Nordea and The Rank Group (see the GD | Inspired section for a few more).
I am one of those very fortunate people who loves what I do and has an unrivalled passion for winning pitches and delivery great results for my clients – be they client side or agency partners.
With a strong conceptual ability combined with the skill to take great ideas and make them work in reality without without losing relevance or impact, I believe that great design should be contemporary yet timeless, beautiful yet functional and attention grabbing but never out of place, but above everything be original and inspirational.
I am commercially focused with strategic marketing experience of both client and agency side across the UK and Australia, I am an analyst at heart, drawing on a wealth of experience to ensure I look after our clients’ every need. The future of branding to me means having access to the brands I love and being able to interact on a personal level to those otherwise out of reach.
We believe in great storytelling, expressing brands through the power of both the visual and the narrative.
We believe it is important to keep in mind – with all client projects – that brands need nurturing in order to live and grow to their full potential.
We believe that to be continually successful, brands must develop a clear strategy that feeds into innovative design.
Our final stage in the process is To Realise. where we take the great strategic and design work we have built and activate it internally and externally through…
Here at GD | Inspires - we take the time to understand you, to understand those around you & to understand your customers’ inner thought process to build interesting and commercially viable brand strategies for you, then work with you to implement any changes through design, training and stakeholder engagement.
This is achieved by asking insight-unearthing questions and using my proprietary strategic tools and frameworks to get to the true essence of your brand, to understand where the opportunities lie and to bring clarity and meaning to your brand whilst you focus on making, creating and selling the products and services that you are already (or about to be) famous for.
The GD | Inspires blog complete with thoughtpieces, commentary on the world of branding and empowerment for consultants living and working in the creative services industry is located over at http://Strat-Talking.com …
Get in touch. I’d love to hear from you.
Drop me a line with any comments, queries or even if you have a project or two you want to discuss with me…
It amazes me how much earlier consumers, peers, friends and family think about Christmas each year.
Harrods have their Christmas shop up from mid-July, and why not – but that is not for the mainstream’s enjoyment, that is for tourists to be able to go home and decorate their trees with Harrods of London ornaments.
What really is interesting, however, is how the retailers’ ads are pitched against each other for both sentiment and social shareability.
After a year of trading, months of seasonal fashion planning and ad agencies pitching their vision for bringing Christmas alive through the power of brand-led campaigns, the likes, the views, the forwards and the tweets are about to be counted.
From my perspective I felt M&S had stolen the show, I did not really engage with or enjoy the John Lewis ad as much as the intertwined children’s storytelling of M&S. But that was clearly just me.
The John Lewis’ ad became the most shared web video in the world in just four days – pretty impressive in anyone’s books.
Maybe it was the nature of the ad being largely product-agnostic and more about telling a great story that has set it apart from its rival?
It stands to reason, given that M&S managed 23,500 social shares compared to John Lewis’ 296,000, that consumers are more interested in seeing a Christmas ad that celebrates and injects the magic of Christmas over one that has a strong focus on product.
Today’s shoppers are wise to subtle sales techniques so discreet labels on product in the ad saying ‘Love me’ and ‘Drink me’ will naturally be a turn off for viewers.
Their ‘A Lidl Christmas Magic’ campaign looks really good, clearly targets the middle-class through their deluxe range and also raises a smile – will be interesting to see how it is viewed in the wider media as it reaches full rollout later this week.
What are your views on Christmas ads in general?
Do they resonate and help you to celebrate the season or are they old news after you’ve seen them?
Who do you think is winning the Battle of the Christmas ads?
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