GD | Inspires has worked with some incredible brands, with incredible people, to deliver some incredible projects. Naturally many are commercially sensitive and/or not released publicly as yet so cannot be shown here, but here are a couple of marquee ones you may be interested in…
My speciality is, in essence, looking for what makes a brand human (emotional connection) and building that into something that makes profit (rational being).
A globally experienced strategist experience working with household and niche brands across the UK, Europe, Asia and the US. My focus is on consumer understanding, experience and engagement on and offline within the consumer packaged goods, finance, retail and leisure sectors with clients including Arsenal Football Club, Ann Summers, Bacardi, Beam, Grant’s Blended Scotch Whisky, Grey Goose, Harry Ramsden’s, Honeywell, Kininvie Whisky,Nokia, Nordea, Teacher’s Whisky and The Rank Group (see the GD | Inspired section for a few more).
As well as being a freelance strategist, I am also a prolific blogger, speaker and whisky ambassador with GreatDrams.com being the home of my whisky writing, product reviews and sector thoughtpieces. I’m always available to write for brands, help with social media strategies or to review products / experiences.
I am one of those very fortunate people who loves what I do and has an unrivalled passion for winning pitches and delivering great results for my clients – be they client side or agency partners.
We believe in great storytelling, expressing brands through the power of both the visual and the narrative.
We believe it is important to keep in mind – with all client projects – that brands need nurturing in order to live and grow to their full potential.
We believe that to be continually successful, brands must develop a clear strategy that feeds into innovative design.
Our final stage in the process is To Realise. where we take the great strategic and design work we have built and activate it internally and externally through…
Here at GD | Inspires – we take the time to understand you, to understand those around you & to understand your customers’ inner thought process to build interesting and commercially viable brand strategies for you, then work with you to implement any changes through design, training and stakeholder engagement.
This is achieved by asking insight-unearthing questions and using my proprietary strategic tools and frameworks to get to the true essence of your brand, to understand where the opportunities lie and to bring clarity and meaning to your brand whilst you focus on making, creating and selling the products and services that you are already (or about to be) famous for.
The GD | Inspires blog, Marketing, PR, Media & Comms Blog of the Year 2014, complete with thoughtpieces, commentary on the world of branding and empowerment for consultants living and working in the creative services industry is located over at http://Strat-Talking.com …
In addition to Strat-Talking, Greg also writes GreatDrams.com, a whisky blog aimed at demystifying the world of whisky and making it more understandable for both connoisseurs and newbies.
Get in touch. I’d love to hear from you.
Drop me a line with any comments, queries or even if you have a project or two you want to discuss with me…
I’m always keen to partner with clients new and old to work together to build commercially successful brands that are built to connect with trade and consumers on an emotional level.
The kinds of content and consulting projects I typically work on with brands big and small:
GreatDrams.com shortlisted for Blog of the Year 2015 in two categories – Food & Drink and Lifestyle
Strat-Talking shortlisted for PR, Marketing and Comms Blog of the Year 2015
Finalist in IPSE (Association of Independent Professionals and the Self Employed)’s search for ‘exceptional minds’ from within the swelling 4.6 million self employed people in the UK. Got to the final 15 from thousands.
Runner up in the UK Social Media Awards for best business blog.
WINNER! Strat-Talking named PR, Marketing and Comms Blog of the Year 2014 in the UK Blog Awards.