GD | Inspires has worked with some incredible brands, with incredible people, to deliver some incredible projects. Naturally many are commercially sensitive and/or not released publicly as yet so cannot be shown here, but here are a couple of marquee ones you may be interested in…
My speciality is, in essence, looking for what makes a brand human (emotional connection) and building that into something that makes profit (rational being).
A globally experienced strategist experience working with household and niche brands across the UK, Europe, Asia and the US. My focus is on consumer understanding, experience and engagement on and offline within the consumer packaged goods, finance, retail and leisure sectors with clients including Arsenal Football Club, Ann Summers, Bacardi, Beam, Grant’s Blended Scotch Whisky, Grey Goose, Harry Ramsden’s, Honeywell, Kininvie Whisky,Nokia, Nordea, Teacher’s Whisky and The Rank Group (see the GD | Inspired section for a few more).
I am one of those very fortunate people who loves what I do and has an unrivalled passion for winning pitches and delivering great results for my clients – be they client side or agency partners.
I am commercially focused with strategic marketing experience of both client and agency side across the UK and Australia, I am an analyst at heart, drawing on a wealth of experience to ensure I look after our clients’ every need. The future of branding to me means having access to the brands I love and being able to interact on a personal level to those otherwise out of reach.
We believe in great storytelling, expressing brands through the power of both the visual and the narrative.
We believe it is important to keep in mind – with all client projects – that brands need nurturing in order to live and grow to their full potential.
We believe that to be continually successful, brands must develop a clear strategy that feeds into innovative design.
Our final stage in the process is To Realise. where we take the great strategic and design work we have built and activate it internally and externally through…
Here at GD | Inspires – we take the time to understand you, to understand those around you & to understand your customers’ inner thought process to build interesting and commercially viable brand strategies for you, then work with you to implement any changes through design, training and stakeholder engagement.
This is achieved by asking insight-unearthing questions and using my proprietary strategic tools and frameworks to get to the true essence of your brand, to understand where the opportunities lie and to bring clarity and meaning to your brand whilst you focus on making, creating and selling the products and services that you are already (or about to be) famous for.
The GD | Inspires blog, Marketing, PR, Media & Comms Blog of the Year 2014, complete with thoughtpieces, commentary on the world of branding and empowerment for consultants living and working in the creative services industry is located over at http://Strat-Talking.com …
In addition to Strat-Talking, Greg also writes GreatDrams.com, a whisky blog aimed at demystifying the world of whisky and making it more understandable for both connoisseurs and newbies.
Get in touch. I’d love to hear from you.
Drop me a line with any comments, queries or even if you have a project or two you want to discuss with me…
Since 2000, Interbrand, the world’s largest brand consultancy, has made the commercial success of brands a core part of what they do. There are incredible complexities that go into valuing a brand that I will not go into here but with the release of their 15th annual Top 100 Best Global Brands report we get a renewed sense of what it means to drive brand value through connecting with consumers and their needs.
No surprise really that Apple ranks number one, beating Google and Coca-Cola who make up the top three.
The iProducts are ubiquitous in our lives and many of us would find it hard to switch from iPhone as it connects so well and intuitively to our working and personal digital ecosystems.
But what this does say is that despite some rocky investor confidence and a continued lack of a renewed ‘wow’ product we came to expect from the Steve Jobs era, the average consumer cares more about being seen to own and accessorise Apple products than the myriad of cheaper, albeit arguably superior products as it simply has desirability even if there is virtually no exclusivity nowadays.
Interestingly enough, there are five British brands in the Top 100 this year which is great to see from a personal perspective, and heralds our increased dominance in the field of consumer engagement.
HSBC ranks the highest of the British brands, placed 33 on the list valued at $13.1billion, followed by:
The five top risers are quite interesting:
Not shocked about Facebook but three of the top five risers being car brands signals to me that consumers moving through the other side of the global recession are looking to increase their status in society and trade up to making higher ticket purchases again.
Overall, when you look at Interbrand’s Top 100 Best Global Brands you can see that the ones that have gained in brand value have either always been ruthlessly customer focussed or have renewed their focus in recent times to put the customer first. Great to see and a sign that the brand strategists out there, myself included, are doing their job right and steering brands towards experience-centric deliveries of their brand promises vs. the product-first approach of yesteryear.
See the full list and explore what it means for each of the Top 100 Best Global Brands here
Disclosure: I am currently an Associate Director of Brand Strategy with Interbrand, but all views are my own.
The post Interbrand’s 15th annual Top 100 Best Global Brands table is out appeared first on Strat-Talking.com.